The Benefits of Matterport
There is no question that the coronavirus brings new considerations into the mix when buying and selling a property. But it’s also true that the future of real estate marketing was in flux long before the pandemic hit.
Open houses were already waning in importance as newer, better virtual tools became available. Now, almost 100% buyers begin the process of finding a new home online, and a majority of them begin their search on YouTube.
The reason for this is simple: the role of the internet in peoples’ daily lives has simply exploded. As recently as 10 or 20 years ago, home searches usually started with the newspaper or cruising around for yard signs, simply because those were the best places to look for up-to-date information.
That’s all changed now. People have the world at their fingertips. The challenge for buyers is how to narrow down the seemingly limitless options. In the days of endless scrolling, the new challenge for sellers has everything to do with making their listing stand out.
When it comes to luring prospective buyers, there are three things to keep in mind:
- People lead busier lives than ever before
- People want immediate results
- People want to search from home
Especially these days, people want to investigate properties from the comfort of their homes before making the decision to venture out. And there’s no better way to get attract buyers like integrating Matterport tools into your marketing strategy.
What is Matterport?
Matterport is one of the most sophisticated real estate technologies to emerge in the past 10 years. It combines cutting-edge geospatial software with high resolution video capture to create flawless digital renderings of your space— all within a 1% margin of error.
Matterport allows buyers to enjoy an immersive, realistic viewing experience from the comfort of their handheld device or computer. They can access Matterport immediately and return to it as many times as they like.
Whether you are an experienced real estate agent or a homeowner looking to sell, the proven results of Matterport solutions, combined with their ease and versatility, create an incredible value.
The Matterport Appeal
Although Matterport tools are most commonly associated with multinational holding companies like Bershire Hathaway and Fortune 500 real estate firms like Century 21, it is actually one of the most affordable options out there. That’s why Matterport solutions are one of the best kept secrets in the world of real estate.
Benefits of Matterport for Buyers:
- Time Saving
- Highly Accessible
- Immersive and Realistic
While there’s no replacement for the experience of an in-person walk through, there’s also no replacement for Matterport. It offers buyers a sense of comfort and confidence in their search, helping them to narrow down options quickly.
With the dollhouse view, buyers can evaluate floorplans and imagine functioning in the space. With virtual tours, they can visualize daily life and revisit the property as many times as they need.
Matterport tools are also fully compatible with any device, and even offer a flawless experience on mobile phones. Not only does this cut down on the hassle of scheduling a showing, but it also eliminates the frustration of investing time and effort into a property only to discover that it isn’t to their liking at all.
There is also the added benefit of minimizing potential exposure to the coronavirus. This ensures that they only visit properties that they feel strongly about.
Why Matterport is the Right Decision for You
The Benefits of Matterport for Sellers:
- Close faster
- Sell higher
- More Serious Buyers
For real estate agents, being caught between buyers and sellers can be a double-edged sword. Research shows that while 88% of buyers expect to be contacted within an hour, only 30% of agents meet those expectations. And although 77% of sellers expect a reply within 30 minutes, only 24% of agents manage to meet those expectations.
But agents lead busy lives too, and their work involves balancing exceptional attention to detail and customer service with the unrealistic expectation that they will be available at a moment’s notice.
Matterport helps to weed out less interested buyers, or buyers that won’t like the property once they take a look inside. This offers agents more time to focus on securing clients, lining up buyers and sellers, and executing the sale.
Our Matterport Solutions:
- 24-hour turnaround time
- Years of experience
- Custom packages
- Competitive pricing, with packages starting at $250
We are proud to offer Matterport solutions at exceptional rates. Your individual solution is tailored to your unique needs, but all packages include Doll House View, Virtual Open House, and Floorplan View.
Do not overlook Matterport solutions simply because you are used to more traditional real estate marketing tools like in-person showings. The truth is that in-person showings are the newspaper ads and yard signs of the future.
We have years of experience honing our craft, which makes the process fast and seamless for our clients. Give us a call and let us know how we can help you.